DB43/T—2024 290843 湖南省地方标准 ICS 03.100.20 CCS A 10 发 布 湖南省市场监督管理局2024-0 1发布-09 2024-04实施-0 9直播电商经营规范 Business standards for live streaming e-commerce DB43/T 2908—2024 I 目 次 前言 ································ ································ ································ ························ Ⅲ 1 范围 ································ ································ ································ ····················· 1 2 规范性引用文件 ································ ································ ································ ······ 1 3 术语和定义 ································ ································ ································ ············ 1 4 直播电商基本要求 ································ ································ ································ ··· 2 5 直播电商平台经营要求 ································ ································ ····························· 2 5.1 账号管理 ································ ································ ································ ········· 2 5.2 商品管理 ································ ································ ································ ········· 2 5.3 直播行为管理 ································ ································ ································ ··· 2 5.4 推广要求 ································ ································ ································ ········· 3 5.5 信息管理 ································ ································ ································ ········· 3 5.6 消费者权益保护 ································ ································ ································ 3 6 直播主体经营要求 ································ ································ ································ ··· 4 6.1 信息发布 ································ ································ ································ ········· 4 6.2 商品或服务 ································ ································ ································ ······ 4 6.3 直播行为规范 ································ ································ ································ ··· 4 6.4 交易履行 ································ ································ ································ ········· 5 6.5 售后保障 ································ ································ ································ ········· 5 6.6 信息管理 ································ ································ ································ ········· 5